Motivation of employees: Häagen-Dazs and Ben Jerrys

Motivation of employees: HÃ ¤agen-Dazs and Ben Jerrys This report provides analysis and research on motivation of employees working in Haagen-dazs and Ben Jerry. It is to find out why in todays business many employees in some companies no longer pay attention to the quality of their work. Method of analysis used for this report is by compare two companies which involved in the same area of business. It is necessary to investigate how they motivate their employees in order to keep their employees loyalty and make sure they perform their best. This report is made to provide information based on the motivation factors that could affect the employees performance level in a company. Employees in some companies operating today are not really performing well in the market. Some of them just do the job in what way they want which caused the company no longer has a lot of loyal customer and of course the companies profit will decrease. For this situation to be stopped, managers of the companies have to bring their employees to a situation whereby it is profitable and worthy for both employees and company. One of many ways to turn on the employees in the company is motivating themselves to do their very best although the manager is not around. As known, leadership styles of a company influence the level of motivation. Motivation is simply defined as what gets you started the drives that move yourself to do what you do. Motivation will lead to a state willingness of putting high effort in achieving organization goals. It is the desire, the passion that makes a human movement. Motivation is related with human psychology which shows the human attitudes, needs, and satisfaction inside human themselves, while other encourage factor from outside human caused by their leader such as manager or supervisor. So, employees motivation is influenced by the changing ambitions or leadership style he works under or socializes with. Motivation talks about how to instruct the power and potential of subordinates, to cooperate together so the company can achieves the goals, vision and mission optimally. To analyse how managers motivate their employees in todays company, this report will compare ice cream companies which are HÃ ¤agen-Dazs and Ben Jerry which have similar business environment. Case study of HÃ ¤agen-Dazs 2.1 Historical background of HÃ ¤agen-Dazs Company As known, HÃ ¤agen-Dazs is one of the most famous super premium ice cream in the world. Surprisingly although it has high butterfat content which is not good for health, it is reported that HÃ ¤agen-Dazs has higher sales than the other ice cream market segments. The history of HÃ ¤agen-Dazs starts from the year 1920s. Ruben Mattus, a young entrepreneur with the ambition of high quality of ice cream and his vision to create the finest ice cream in the world. To produce the finest ice cream available, he insisted on using only the finest and purest ingredients. In 1960, Mr Mattus, supported by his wife decided to form a new company which is dedicated to his ice creams vision. He called his new brand HÃ ¤agen-Dazs. (Haagen-dazs, 2008). HÃ ¤agen-Dazs convey the aura of the old-world tradition and craftsmanship and started out with only three flavors: vanilla, chocolate and coffee. At first, HÃ ¤agen-Dazs was only available in New York City. In 1976, Mr. Mattuss daughter opened the first HÃ ¤agen-Dazs shop. It became success and caused the expanded of the shop across the country. ÂÂ  In 1983 Mr. Mattus agreed to sell HÃ ¤agen-Dazs to The Pillsbury Company under the agreement that remained to the tradition of superior quality and innovation as the original HÃ ¤agen-Dazs.ÂÂ  In the year 2001, general millsÂÂ  bought Pillsbury and owned the HÃ ¤agen-Dazs (Haagen-dazs, 2008). In the United State, General Mills sold HÃ ¤agen-Dazs under theÂÂ  NestleÂÂ  licensing brand (Mahalo, 2010). Today, HÃ ¤agen-Dazs can be foundÂÂ  in over 900 HÃ ¤agen-Dazs Shops in 50 countries around the world. HÃ ¤agen-Dazs successfully reached their goals and target and start the me generation (Haagen-dazs, 2008). The motivation used by HÃ ¤agen-Dazs Reward from collecting point HÃ ¤agen-Dazs use the program called Star. This is an online employee reward and recognition program, which operated through a system of point. So the employees are rewarded based on their ability to achieve their monthly sales and the mystery shopping targets of the company. The point that they already have can be redeemed for gifts with the term that they must have worked for a minimum of three months. They also can collect their point first to claim more substantial gift. (allinhr, 2010) Thank you Card For the three top employees for exceeding expectation, company gives them award which takes the form of a Thank You card which says thank you in over 70 languages and has blank space which allow managers to personalize the card recognition. This certificated are displayed in the prominent place in the shop to improve the quality of work. Performance Chart Other motivation element in this company is that they have a performance chart which displayed on the staff notice board. There, employees can check the weekly and monthly sales of the company, which is colorful and easy to understand, includes the weekly motivational message from the manager complete with tips on how to improve the employees performance. (allinhr, 2010) Benefits As an employee in this company, on the top of competitive pay rates, you will also receive discount when buy ice cream. Full-time workers even get benefits packages such as healthcare coverage, and insurance (Job-application, 2010). Another benefits including saving plans advice, annual bonuses, vacation, summer hours, holiday, and flexible work arrangements. This company also offers an educational assistance for employees and family members. (Generalmills, 2011). Supporting environment As the owner of HÃ ¤agen-Dazs, General Mills provides seven diversity networks where employees can participate to exchange their ideas and information on a positive level. (Generalmills, 2011) Case study of Ben Jerrys 3.1 Historical background of Ben Jerrys Company Although the most popular flavour in the U.S. is vanilla, there also have people who like to try something new. Because of such thought, Ben Jerrys came out with funky flavours like Cherry Garcia, Chunky Monkey and a groovy Vermont vibe. With a $12,000 investment ($4,000 of it borrowed), Ben Cohen and Jerry, a childhood friends, opened their Ben Jerrys Homemade ice cream scoop at the corner of St. Paul and College Streets in downtown Burlington, Vermont, on 5 May 1978. (Benjerry, 2011). Jerry and Ben at first were thought about making bagel cakes, but due to the expensive equipment, they changed it to ice cream. They decided to open the scoop shop at Burlington, Vt., because it was a college town without an ice cream parlor. After their discussion, they took a $5 course on ice-cream making and in 1978 opened the first Ben Jerrys in a converted Burlington gas station. (Daniel Richards, 2011). The shop was quickly famous and became a favourite due to its ice cream taste and creative flavours. BenJerry also offer a free film festival, do some charity for unable people, and giving away free scoops on the first anniversary which continued to happen until now. This business increased significantly and by the year 1987 sales were at $32 million. In the year 2000, this company is sold to Unilever, for $326 million. Under the term of an agreement, it is said that it will continued to operate but separated with Unilever (ciputraentrepreneurship, 2010). Today Ben Jerrys franchisesÂÂ  750 worldwide (marketingteacher, 2010). The motivation used by Ben Jerrys company Ben and Jerry are very concern about people who go along through the successful of their business. They believe that a success of a company comes from the employees support. Cohen then brings back the support to the employees. Benefits According to their website, Ben Jerrys offers some benefits package that includes the paid family leave, three free pints of Vermonts Finest super premium ice cream, frozen yogurt and sorbets every day. This is also a company which dedicated to the policy of non-discrimination based on their gender, ethnicity, race, veteran status, sexual orientation, religious, age, national origin, or disability (benjerry,2008). Other benefits that motivate its employees such as free health club membership, sponsored membership to local fitness centre, personal financial planning advice, and the educational cost assistance (benjerry,2008). 3.2.2 Bonus Plan All the full-timer of this company has a right to some form of compensation above their competitive salaries. In 2008, Ben Jerry also apply Variable Pay Award (VPA) plan where bonuses are given based on their individuals performance on achieving goals and targets and also based on the companys financial performance. There also another plan for Ben Jerrys full-timer that made in 2008 called Keys to Enterprise (KTE) plan. This plan focus on the bonuses and incentives which include cash, Ben Bucks which can be redeemed in the company stores, and the other awards. In 2008, the average amount of KTE in Vermont Company was over $510, up from the previous year which is $474 (benjerry, 2008). Supporting environment To further encourage retention and loyalty, Cohen and Greenfield do an experiment about the evacuation of their supervisors by their subordinates, also do the exchange of ideas and opinions freely between employees. Company also have rules that focus on the employees which actually becomes positive impact. Moreover much commendation from the other industries and the important parts is that a lot of companies follow these rules. Leadership program and training also provided to the employees (Terry et al, 2004). Other motivated factors It is called Ben Jerrys Joy Gang, started in 1987 to increase the demand upon employees the first activities included pizza and 15 minutes massages for its manufacturing employees who were working 12 hours. Jerry suggested that they should try to make fun to their official part of their company culture. (Bob smith, 2005). Comparison Table Haagen-dazs BenJerry Similarities Healthcare coverage, insurance, and educational assistance. Employees can participate to exchange their ideas and information freely. Bonuses are given based on their individual performance. Personal financial planning advice. Competitive salaries and pay rates. Differences Online employees reward by collecting point to be redeemed for gifts. Top employees whose performance were very satisfying, is given a thank you card which says thank you in over 70 languages. Discount for employees when buy ice cream. Performance chart which displayed on the staff notice board, including manager tips on how to improve employees performance. Annual bonuses, vacation, summer hours, and flexible works arrangements. Have Keys to Enterprise plan which include bonuses and incentives given by cash and Ben Bucks which redeemed for gifts. Dedicated to the policy of non-discrimination based on gender, race, ethnicity. Free three pints of Vermonts finest super premium ice cream, frozen yogurt and sorbets every day. It is called Ben Jerrys Joy Gang, which came from Jerrys suggestion to make fun become a part of their official companys culture. Leadership program and training for employees. Conclusion In the real situation, although companies have a similar business environment, they still have difference strategy in motivating and leading their employees. As what has been shown above, Haagen-dazs and Ben Jerry almost have the same strategy in motivating their employees, but they still have their own strategy in motivating their employees. Generally, they use such as reward, acknowledgement, and appraisal in order to trigger employees motivation. When employees feel appreciated, their motivation level is boost leading to satisfaction of employees working in the company. Therefore, it can be concluded that motivation is an encourage which comes from inside and outside human in their effort to meet their needs, get the wanted position in a company, gain power and satisfaction from their work. However, in its practice, the usage of each element is different based on the needs and desire of each human.

What is swatch

Marketing planning – Introduction Author: Jim Riley Last updated: Sunday 23 September, 2012 Introduction A plan is a way of achieving something. Your revision plan is a way of helping to achieve success in business studies exams. The Christmas present shopping list is a simpler example of a plan – a way of ensuring that no-one gets missed on 25 December. In business, It Is no different.If a business wants to achieve something, It Is more likely to do so with a well-constructed and realistic plan. What does planning involve? Planning involves: ? Setting objectives, quantifying targets for achievement, and communicating these targets to people responsible for achieving them Selecting strategies, tactics, programmes etc for achieving the objectives. The whole topic of planning brings with it some Important terminology that it is worth spending time getting to know well.You will come across these terms many times In your study of marketing (and business studies in general): Strategy Strategy is the method chosen to achieve goals and objectives Example: Our strategy is to grow sales and profits of our existing products and to broaden our business by ntroducing new products to our existing markets Tactics Tactics are the resources that are used in the agreed strategy Example: We will use our widespread distribution via UK supermarkets to Increase sales and existing products and Introduce new products Goals Goals concern what you are trying to achieve.Goals provide the â€Å"intention† that influence the chosen actions Marketing planning – values and vision Introduction to Values and Vision Values form the foundation of a business' management style. Values provide the Justlflcatlon of behaviour and, therefore, exert significant Influence on marketing decisions. hy are values Important in marketing? Many Japanese businesses have used the value system to provide the motivation to make them global market leaders.They have created an obsession about winning that is communicated at all levels of the business that has enabled them to take market share from competitors that appeared to be unassailable. For example, at the start of the 1970's Komatsu was less than one third the size of the market leader – Caterpillar – and relied on Just one line of smaller bulldozers for most of Its revenues. By the late 1980's it had passed Caterpillar as the world leader in earth-moving quipment.It had also adopted an aggressive diversification strategy that led it into markets such as industrial robots and semiconductors. If â€Å"values† shape the behaviour of a business, what is meant by â€Å"vision† and how does it relate to marketing planning? To succeed In the long term, businesses need a vision of how they will change and Improve In the future. The vlslon of the business gives It energy. strategy. What are the components of an effective business vision?Davidson identifies six requirements for success: â €“ Provides future direction – Expresses a consumer benefit – Is realistic – Is motivating Must be fully communicated – Consistently followed and measured Example: Our goal is to achieve market leadership in our existing markets Objectives Objectives are goals that can be quantified Examples: – We aim to achieve a market share of 20% in our existing markets – We aim to penetrate new markets by achieving a market share of at least 5% within 3 years – We aim to achieve sales of growth of 15% per annum with our existing products Aims Aims are goals that cannot be measured in a reliable way.However, they remain important as a means of providing direction and focus. Examples: We aim to delight ur customers Marketing Study Note Home I Latest Marketing Resources from the tutor2u Blog I Marketing Revision Quizzes Marketing Objectives Introduction to marketing objectives Let's face it. Of the four main functional areas ofa business, market ing has to be the most important! Marketing is at the heart of a business.Remember the definition of marketing: â€Å"The process of identifying, anticipating (predicting) and satisfying customer needs profitably' Almost every activity that a business undertakes can be linked back to this definition, whether it is: Raising finance to support an investment n new product development Introducing quality assurance and lean production to improve product profitability Training staff to improve customer service standards Ultimately, almost every functional activity or objective can be linked back to marketing.A similar picture emerges when you consider how corporate objectives link to the functional objectives for marketing. Typical corporate objectives might be to: Bea market leader within 5 years To grow market share by 5% in core markets To become the most trusted and recognised brand in our industry Each of these has a strong marketing element. Marketing objectives need to be seen as part of a hierarchy of objectives, in the sense that they are shaped and informed by the corporate objectives.A corporate objective influences a marketing objective, which in turn shapes the marketing strategies and marketing tactics employed: Marketing planning – the mission statement Mission A strategic marketing plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: â€Å"A mission describes the organisation's basic function in society, in terms of the products and services it produces for its customers†. A clear business mission should ave each of the following elements: Taking each element of the above diagram in turn, what should a good mission contain? (1) A Purpose Why does the business exist?Is it to create wealth for shareholders? Does it exist to satisfy the needs of all stakeholders (including employees, and society at large? ) (2) A Strategy and Strategic Scope A mission statement provides the commercial logic for the business and so defines two things: – The products or services it offers (and therefore its competitive position) – The competences through which it tries to succeed and its method of competing A usiness' strategic scope defines the boundaries of its operations. These are set by management. For example, these boundaries may be set in terms of geography, market, business method, product etc.The decisions management make about strategic scope define the nature of the business. (3) Policies and Standards of Behaviour A mission needs to be translated into everyday actions. For example, if the business mission includes delivering â€Å"outstanding customer service†, then policies and standards should be created and monitored that test delivery. These might include onitoring the speed with which telephone calls are answered in the sales call centre, the number of complaints received from customers, or the extent of positive customer feedbackvia questionnaires. 4) Valu es and Culture The values of a business are the basic, often un-stated, beliefs of the people who work in the business. These would include: Business principles (e. g. social policy, commitments to customers) Loyalty and commitment (e. g. are employees inspired to sacrifice their personal goals for the good of the business as a whole? And does the usiness demonstrate a high level of commitment and loyalty to its staff? ) Guidance on expected behaviour – a strong sense of mission helps create a work environment where there is a common purpose What role does the mission statement play in marketing planning?In practice, a strong mission statement can help in three main ways: It provides an outline of how the marketing plan should seek to fulfil the mission It provides a means of evaluating and screening the marketing plan; are marketing decisions consistent with the mission? It provides an incentive to implement the marketing plan Marketing planning – the link with strate gy Businesses that succeed do so by creating and keeping customers. They do this by management constantly have to assess which customers they are trying to reach and how they can design products and services that provide better value (â€Å"competitive advantage†).The main problem with this process is that the â€Å"environment† in which businesses operate is constantly changing. So a business must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as arketing planning. Where does marketing planning fit in with the overall strategic planning of a business? Strategic planning (which you will cover in your studies of â€Å"strategy' is concerned about the overall direction of the business.It is concerned with marketing, of course. But it also involves decision-making about production and operations, finance, human resource management and other bus iness issues. The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides meet the overall business objectives. Marketing has a key role to play in strategic planning, because it is the Job of marketing management to understand and manage the links between the business and the â€Å"environment†.Sometimes this is quite a straightforward task. For example, in many small businesses there is only one geographical market and a limited number of products (perhaps only one product! ). However, consider the challenge faced by marketing management in a multinational business, with hundreds of business units located around the globe, producing a wide range of products. How can such management keep control of marketing decision-making in such a complex ituation? This calls for well-organised marketing planning.What are the key issues that should be addressed in marketing planning? The following questions lie at the heart of any marketing (or indeed strategic) planning process: Where are we now? How did we get there? Where are we heading? Where would we like to be? How do we get there? Are we on course? Why is marketing planning essential? Businesses operate in hostile and increasingly complex environment. The ability of a business to achieve profitable sales is impacted by dozens of environmental factors, any of which are inter-connected.It makes sense to try to bring some order to this chaos by understanding the commercial environment and bringing some strategic sense to the process of marketing products and services. A marketing plan is useful to many people in a business. It can help to: Identify sources of competitive advantage Gain commitment to a strategy Get resources needed to invest in and build the business Inform stakeholders in the business Set objectives and strategies Measure performance justification of behaviour and, therefore, exert significant influence on marketing e cisions.Why are values important in marketing? Caterpillar – and relied on Just one line of smaller bulldozers for most of its revenues. markets such as industrial robots and semiconductors. If shape the marketing planning? To succeed in the long term, businesses need a vision of how they will change and improve in the future. The vision of the business gives it energy. It helps motivate employees. It helps set the direction of corporate and marketing providing better value for the customer than the competition. Marketing Marketing planning – values and vision

An Unconventional Love- Sonnet 130 Essay

If one were talking about a beloved, one would go out of one’s way to praise her and point out all of the ways that she is the best. However, in William Shakespeare’sSonnet 130, Shakespeare spends the poem comparing his mistress’s appearance to other things, and tells the reader how she doesn’t measure up to the comparisons. While using the standard Shakespearean iambic pentameter with a rhyme scheme of AB-AB/CD-CD/EF-EF/GG, he goes through a laundry list, giving us details about the flaws of her body, her smell, and even the sound of her voice. Yet at the end of the poem, he changes his tune and tells the reader about his real and complete love for her. Shakespeare’s Sonnet 130 takes a turn from the clichà © love poems of his time by mocking the common comparisons and telling the truth about his lover’s appearance. The first quatrain briefly describes the woman’s physical appearance by using comparisons to nature. To begin the poem, Shakespeare uses a simile by saying, â€Å"My mistress’ eyes are nothing like the sun† (1). One may mistake this line as a criticism, but he is merely saying that her eyes are nothing like the sun because they are better than it. The speaker also says, â€Å"If snow be white, why then her breasts are dun† (3). By avoiding a direct simile, Shakespeare gives the reader a strong mental image of sparkling white snow and lays it next to the equally vivid image of dun (grayish-brown) breasts. â€Å"Dun† is often used to describe the color of an animal and is not the kind of thing a woman would like her breasts to be compared to. Throughout the second quatrain, the speaker continues to criticize his mistress’ appearance and breath. Shakespeare says, â€Å"I have  seen roses damasked red and white,/ but no such roses see I in her cheeks† (5-6). White, red, and damasked were the only three colors during the poem’s time period. The speaker says he has seen roses separated by color (â€Å"damasked†) into red and white, but he sees no such roses in his mistress’ cheeks. The use of the word â€Å"damasked'† encourages Shakespeare’s criticism that his mistress is not like the rest of the women. The speaker also says, â€Å"And in some perfumes i s there more delight/ than in the breath that from my mistress reeks† (7-8). The word â€Å"reeks† promotes a strong image of just how far from perfect this woman is and forces the reader to take a look at the definitions of female beauty. The word was not as suggestive of unpleasant exhalations as it is nowadays, but it tended to be associated with steamy, sweaty and unsavory smells. The expression is relative with the earlier description of dun breasts. The third quatrain is a shift from the previous quatrains that describe what the mistress is not by describing her voice and contrasting her to a goddess. Shakespeare says, â€Å"I love to hear her speak, yet well I know/ that music hath a far more pleasing sound† (9-10). In these lines, the speaker draws on a more cultural image, comparing music to his mistress’ voice. He is saying that he literally loves to hear her voice, even though he knows that music is much more pleasant to hear. Alliteration is used in line 11 to emphasis the woman’s gait when the speaker says, â€Å"I gr ant I never saw a goddess go† (line 11). He also says, â€Å"My mistress, when she walks, treads on the ground† (line 12). In ancient times, a mortal was able to recognize a goddess by her particular manner of walking. The speaker could be talking about her graceless gait but could also be commenting on the fact that she is not a goddess and walks the earth like any other woman would. William Shakespeare’sSonnet 130 takes a turn from the clichà © love poems of his time by mocking the common comparisons and telling the truth about his lover’s appearance. In the couplet, the speaker shows his full intent, which is to insist that love does not need conceits in order to be real, and women do not need to look like flowers or the sun in order to be beautiful. The exaggerated comparisons make this sonnet enjoyable because the reader is constantly wondering if the speaker hates his mistress or is simply being witty. I chose this poem because I appreciate Shakespeare’s approach in writing this love poem, and I continuously enjoy the poem no matter how many times I re-read it. The satiric tone and use of metaphors  were the most successful elements of the poem, with no unsuccessful elements, in my opinion. Sonnet 130 plays an elaborate joke on the conventions of love poetry common to Shakespeare’s day, and is so well perceived that the joke remains humorous today.

The Game Of The Basketball State Playoffs Essay - 1667 Words

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